Companies seem to think they have two choices when choosing marketing campaigns: through email or social media.
Email marketing campaigns continue to be a popular form of marketing. Forrester Research released a report revealing that consumers will receive more than 9,000 email-marketing messages annually., and the spending on email marketing in the U.S. will reach $2 billion by 2014.
Social media offers a wide variety of platforms including Facebook business pages, Twitter (News - Alert), and daily deals to reach a wider audience.
Combining the two, however, allows companies to reach a greater number of interested parties while spending the same amount of time on marketing. A recent article by NBC 5 gave tips to combine and keep track of social media and email marketing campaigns for the most effective outcome.
Keep email and social media efforts together by adding “share” buttons, and pair an email newsletter with a Tweet or Facebook (News - Alert) status message with the same content. A great way to keep your message and content forwarding on is to encourage existing customers and followers to spread the word about your company. Some companies may offer a deal or reward for existing customers who refer new clients.
Covering as many platforms as you can throughout the campaign is the best way to reach as many people as possible. It’s possible to automate messages so they simultaneously appear in Twitter, LinkedIn (News - Alert) and Facebook without having to go to each individual page.
VerticalResponse examined the effectiveness of the combination of email and social media marketing. Organizations that use its email marketing service and also engage in social media marketing for their business report a 28 percent higher open rate on their email marketing campaigns compared to those that don’t.
The data analysis indicates that non-profits, real estate, marketing and advertising, Internet, and health and wellness are the top five industries that use both email marketing and social media.
Forrester Research (News
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