- Alert), Facetime, and the like, folks knew video as TV – almost always continuous, with a great picture, transmitted from a full studio setup. After years of video calls on webcams with family, friends, etc., they now know that Internet video can be useful, but there can be issues – just like with cell phones. This means that businesses can now comfortably make the decision to deploy video, knowing customer expectations are realistic.
What new tools and practices are businesses using to better leverage their own and/or outside data to target, engage, and deliver to the customer?
On one hand businesses must understand their customers’ needs and experiences, and on the other they also must understand the strengths and weaknesses of their business processes. Analytics must be multi-faceted in order to make constant improvements on both sides in order to remain competitive. One of the key areas is in agent quality monitoring and WFM. Speech analytics is now very practical, possible, and ready to help businesses monitor their conversations. Avaya’s purchase of Aurix (News - Alert) last October is an example of how we see this technology becoming mainstream, especially when incorporated by design into a contact center solution instead of being an optional add-on.
How is the mobile boom impacting how businesses target, engage, and deliver to the customer?
Very few people think to themselves, “I’d like to buy something, let me call around to see what companies have today.” They start on the Web, and with mobile devices. Capturing that Web visit and turning it into a sale or, if needed, an agent-assisted transaction, is what successful companies are striving to accomplish. Anything less is not as competitive given the proliferation of the portable Internet.
Mobile devices and consumerization are also having tremendous impacts inside the contact center. Agents and supervisors are much more likely to be remote or mobile. Supervisors can manage on the move using their tablets, for example, as a source of real-time operational and analytics data. Subject matter experts can be brought into interactions wherever they may be and, probably most importantly, consumers are electing to interact with contact centers using their mobile devices in a variety of modes.
Beyond just Internet browsing, there is very often an app for that. It is becoming an expectation that major corporations provide an app for consumer engagement – for example, with financial institutions or airlines.
The question now becomes how does a company turn that into an opportunity – let’s say if a customer cannot get his or her question answered via the native app? More and more companies are realizing the value of integrating that application directly into their contact center to provide the customer an opportunity to ask for more assistance in real-time, at the moment of need.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.
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