Pinnacle Engines has enhanced its communications with its associate in Asia through the use of ArkadinVideo powered by Vidyo (News - Alert), resolving production issues. This hosted, multi-point HD video conferencing system has been instrumental for Pinnacle Engines’ ability in meeting the 2013 engine launch date, put at risk due to language and cultural misunderstandings.
"Pinnacle's experience demonstrates the value of web-based HD video conferencing for solving visual and cultural communications challenges,” said Mark Alexander, President, Arkadin (News - Alert) North America. “We're thrilled that ArkadinVideo is an effective solution for showcasing their engine architecture, while helping to bridge communications challenges so common in dealing with distant partners."
The auto industry across the world is eagerly waiting for the patented, extremely resourceful engine from Pinnacle capable, offering at least 30 percent improved fuel saving. Pinnacle needed an economically viable, efficient video conferencing solution for discussing technical information with its Asian associate as deadlines were being missed and production schedules were at risk.
It was not possible to discuss the advanced and extremely technical information involved in engine architecture on the conventional conference calls and web-based meetings. Similarly, it was not feasible for Pinnacle to send its employees frequently to Asia for discussions.
While Pinnacle could not afford the expensive proprietary systems, they were also not satisfied with the video quality offered by the consumer-centric solutions. Pinnacle therefore decided to use ArkadinVideo as it met all their needs, helping them build more trusting and dedicated relationships.
"It makes a big difference to see the people you are talking to,” said Tom Covington, VP, Marketing, Pinnacle Engines. “We've found a greater sense of trust and commitment between our partners since using ArkadinVideo. If people commit to a deadline, they are more apt to honor it if you see them face-to-face. PowerPoint visuals are an important part of our design process, but they can only get you so far. We can now share the physical model in CAD which is very useful.”
Edited by Braden Becker
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