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Founded in 1903 by Henry Ford, the Ford Motor Company is touted as forever changing the transportation industry with the introduction of its Model T automobile. It appears the company is doing its best to keep up with the times and the new love for all things that can help to improve the current state of the environment by unveiling the Fiesta, a car that boasts Fiesta ECOnetic Technology and is the most fuel efficient and lowest CO2 emissions passenger car currently on the market.
Powered by a 1.6-liter Duratorq TDCi diesel engine, the innovative Fiesta ECOnetic Technology allows smart drivers to get up to an astounding 86 miles per gallon. Available in a sporty three-door – or more family friendly five-door – layout, this car is guaranteed to be a crowd pleaser especially as gas prices continue to rise.
"Fiesta is already hugely successful across Europe and the ECOnetic Technology model takes its fuel efficiency and low-CO2 offering to another level," said Stephen Odell, CEO and chairman, Ford of Europe in a statement. "Customers can be assured these significant gains have been achieved without compromising the great driving quality for which Ford is famous."
By the end of the year, the car company will have at least half of all of its cars that are sold in Europe equipped with the ECOnetic Technology. Some of the features the revolutionary car will offer include: Auto-Start-Stop, Smart Regenerative Charging, Eco Mode and shift indicator light. The vehicle also has a much lower suspension, undershield and wheel deflectors as well as low-rolling resistance tires.
As part of Ford's promise to reduce CO2 emissions of its cars by 30 percent between 2006 and 2020, the Fiesta only delivers CO2 emissions of 87g/km, helping the planet to get healthier one trip at a time.
This week, TMCnet revealed that Ford was in the news as the company revealed it now has eight customer service agents that have the sole responsibility of leveraging search engine tools to closely analyze complaints, questions or comments on social media websites including Twitter, Facebook (News - Alert), auto forums and message boards in regards to its products and quality of customer service. Each issue is then given to one dedicated agent who will work with the customer until remediation has been completed.
“We are looking to engage with someone within hours of posting,” said Scott Monty, global manager of digital and multi-media communications at Ford. “Our goal is under four hours.”
Edited by Carrie Schmelkin
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