Tuesday, July 10, 2012

Marvel Launches The Avengers Second Screen App Ahead of Comic-Con

The mammoth San Diego Comic-Con kicks off this Thursday, and Marvel Entertainment is working to keep fans excited about the September 25 arrival of its blockbuster The Avengers on home video with a new second screen app.

Marvel Entertainment has released The Avengers Initiative: A Marvel Second Screen Experience, a free, universal app for the iPhone, iPad and iPod touch which allows fans of Captain America, Iron Man, Hulk, Thor, Black Widow and Hawkeye to participate in a more immersive experience than simply watching the movie.

"Enter the S.H.I.E.L.D. database on your second screen device accessing personnel files, comic book origins and exclusive interactive content," the app description reads.

The Avengers Initiative second screen app is perfectly timed with this week's giant Comic-Con event in San Diego, which kicks off Thursday, July 12.

"Become a S.H.I.E.L.D. agent and participate in the Item 47 Comic-Con experience either remotely or in the field," the app teases. "Updates throughout the summer will provide even more access to the S.H.I.E.L.D. database."

Marvel has previously announced that such updates will include a second screen experience for the movie as well, which arrives on Blu-ray, DVD and digital download on September 25 in a number of different configurations.

Follow this article’s author, J.R. Bookwalter on Twitter

 

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