Wednesday, July 4, 2012

Major Improvements Coming to Apple Store, Including Genius Bar Expansion

Photo credit to ifoAppleStore.com

To most, Steve Jobs’ legacy is in the form of the iPod, iPhone, and the iPad, but to the analyst Steve Jobs’ greatest accomplishment was his conquering of the retail world.

As Apple users, we all know the wave of excitement that comes with a trip to the Apple Store. The atmosphere is enough to get us going, especially with all those Apple products atop their birchwood thrones. The store sets standards for what retailers should strive for. Every employee has a unique knowledge of everything Apple. And while you can usually find this at other technology outlets and big box brick and mortar stores, what sets the Apple Store apart from all the others is the incredible expertise of the Apple Genius Bar.

To date, Apple has had a one sided station where "Geniuses" would sit at one end, and the patron at the other. However, as ifoAppleStore.com reported this morning via concept photo, Apple is planning on changing the whole scope of the Genius Bar layout.

Daily, the Genius Bar gets more attraction then any other part of the Apple Store. In some stores, the Genius Bar can host up to about six people. Others can hold twenty. In an effort to improve services, Apple has decided to rotate the bar 90 degrees, allowing for two sides of the table to be used. That means more people serviced in the same amount of time.This rotation also allows Geniuses and costumers to be on the same side of the bar, creating the same atmosphere as the retail assistant’s experience.

Apple has yet to confirm or deny this report.

Follow this article's author, Daniel Turk, on Twitter.

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