CRM, or customer relationship management, is a strategic business tool that helps companies streamline their sales and marketing business processes and can increase revenue by attracting and retaining customers and shortening the time it takes to close a sales deal, according to Samara Lynn. It’s a vital tool for any company.
Some vendors even believe it can prevent future terrorist attacks and responding to them if they occur, combining disparate data from many sources.
360 Vantage delivers its solutions as a cloud-based service via laptops and the iPad, giving sales reps user-friendly access to accurate, real-time customer data, market intelligence and reporting. Using 360 Vantage solutions, the company will also be able to distribute and track marketing assets and sales aids over their iPads to improve their effectiveness in the field and reduce print production costs, according to the press release.
Edited by Amanda Ciccatelli
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