Appature Nexus Brings Marketing to the Cloud

The World's Largest Communications And Technology CommunityTechnology Marketing Corporation,
800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800; Fx: 203-866-3326
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Pegasystems Unifies Marketing Campaigns

View All » White PapersYankee Group's Total Cost of
Ownership StudyThe Rise of Outbound Applications
in an Economic RecessionOpportunities for CCOS Vendors
in Business Process OutsourcingView All » BriefsInbound Call Center DatasheetOutbound Call Center DatasheetBlended Call Center DatasheetView All »  

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Deals: Mastering The Art of Mobile Marketing

Apps don’t become smash hits out of the blue. There isn’t a magic wand that Apple gives the maintainers of the App Store to ping! make an app a must-have. No. A smash hit takes two things: a great app and marketing.

Yeah I said marketing. The world will not find out how awesome your app is on their own, you have to tell the world about it. And it’s fine if marketing isn’t your thing. We have a course for you that will help you build the marketing skills you need to help make your app a success: Master The Art Of Mobile Marketing.

Less than $50 gets you 35 video lectures on everything you need to know about marketing your app. Blogger outreach, social media, buzz, how to handle feedback. It’s there in this course from Udemy.

Topics Get early and ongoing exposure for your app from the media, reviewers, and bloggers. Optimize your app assets for good placement in the app stores and beyond. Create buzz around your app and draw attention from the people who matter. Reach your ideal target audience by seeking them out and marketing directly to them. Establish a significant audience through social media and word-of-mouth marketing. Build an advocate base of supporters to champion your app within their networks. Maintain the marketing momentum necessary to keep your app successful for the rest of its natural life.

Take a few minutes and watch this sample lecture:

Don’t rest on your laurels and think your app will just take off because it’s cool (I’m sure it’s very cool), pick up a few marketing skills to help it along.

Get the deal: Master The Art Of Mobile Marketing

Tags: Blogsapp marketingmarketing coursemobile marketingvideo course Here's What You'll Get:The latest Apple news, reviews and how-tosThe hottest articles from MacLife.comYour recommended daily dose of awesome Also, send me e-mail announcements and special offers from Mac

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IBM Says Align Marketing and IT to Achieve Goals

IBM NEWS Members Alliance Explains How World's Oldest Billionaire Earned His Billions Berkery Noyes Releases First Half 2012 M&A Report For The Information Industry EDITORIAL: City Hall disconnect Why Marketing and IT Departments Must Declare a Truce


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Ensure Your SMS Text Marketing Remains Free from Spam

The World's Largest Communications And Technology CommunityTechnology Marketing Corporation,
800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800; Fx: 203-866-3326
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Mobiltel Improves Marketing with Teradata Optimization Project

- Alert) Modeler first implements data mining workflow in an optimized analytical environment. It prepares the data and immediately cores it for easy reading. Prior to using this system, the same work was completed in a day, while Teradata makes it happen in minutes.

Hermann Wimmer of Teradata holds that the quicker model will help Mobiltel with a leading competitive advantage. "Teradata's experience with in-database mining and the success of the optimization project enables Mobiltel to generate maximum business value and perform successful CRM campaigns," he said in a press release.

Syilen Stovanov of Mobiltel agrees that it will cut time and cost. "The project allowed us to create a centralized environment for data mining and to minimize the operation efforts and cost as well,” he said. “The performance optimization and in-database solution accelerate the scoring of the business models. This optimized data analytics environment means the business units can react faster to competitive changes or new customer needs with more effective marketing."

The core of the optimization project was to introduce Teradata's flexible and scalable in-database optimized analytic environment for Mobiltel, and to share Teradata best practice knowledge on an optimized data mining process with IBM (News

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Mobile Video - The New Go-To Marketing Strategy

› 3G Video Solutions Enter a New Era › One97's Customer Communications Platform Dominates with 70% Market Share › Bay Talkitec Combines SMS, 3G Mobile and Video in New "Video Yellow Pages" Solution Brochures

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Voxco Partners with Inmega, Garners Marketing Data via Social Media in Mexico

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Greek's Pizza Increases Customer Base with SMS Text Marketing

The World's Largest Communications And Technology CommunityTechnology Marketing Corporation,
800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800; Fx: 203-866-3326
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TMCnet's Email Marketing Week in Review

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TMCnet's Email Marketing Companies Week in Review

By Jacqueline LeeContributing Writer

With No. 1 seed Michigan State falling to Louisville yesterday, many bracketologists all over the world are rewriting their tournament picks and shelling out for the office pool. Yet we must eventually come back to business, and our business is email marketing.

TMC (News - Alert) delivered a full-court press of email marketing articles covering both developments with major companies as well as effective marketing strategies. So close that other browser window that you’ve opened to look at ESPN (News - Alert).com and spend some quality viewing time with our email marketing picks of the week.

Silverpop scored a slam dunk with Adobe this week when it was named Adobe’s Digital Marketing Platform Partner of the Year. Silverpop (News - Alert), an email marketing and marketing automation solutions provider, increased total active integrations through Adobe Genesis by more than 85 percent and brought a 70 percent increase in customer volume to the Adove/Silverpop joint integration. Silverpop’s technical and developmental commitment to the Adobe (News - Alert) Digital Marketing Suite as well as their willingness to join Adobe on an Agent ROI multi-city tour helped them to clinch the title at Adobe’s Digital Marketing Summit.

Two other companies tapped new teammates to run their email marketing plays. MINI, the popular car manufacturer, brought IMN into the game to help them to better communicate to with passionate owners and to translate customer loyalty into better retention and ongoing opportunities to generate revenue.

Rockit Media, a company that has created social media and mobile marketing tools targeted toward small to medium-sized businesses, drafted Voodoo Vox as their newest resale partner.

For companies looking to keep their customer emails from getting benched, Business2Community offered up five best practices for creating emails that “scream to be opened.”

In Brazil, Klickmail is wooing digital entrepreneurs by offering them a free email marketing course to keep them in the email marketing game and out of the world of spam.

For companies looking to unlock the full value of their ad inventory, Flurry has unleashed Flurry AppSpot. Powered by analytics from over 160,000 applications across 500 million devices, Flurry AppSpot will give publishers the inside shot by allowing them to segment their audience so that they are delivering targeted campaigns that are of higher value to advertisers.

Once you’ve read through this week’s articles, visit email guru Stewart Friedman on Twitter (News - Alert) to score the latest news about email marketing. Then, trade in your laptop for your remote control and enjoy all that this weekend in March Madness has to offer.

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