With No. 1 seed Michigan State falling to Louisville yesterday, many bracketologists all over the world are rewriting their tournament picks and shelling out for the office pool. Yet we must eventually come back to business, and our business is email marketing.
TMC (News - Alert) delivered a full-court press of email marketing articles covering both developments with major companies as well as effective marketing strategies. So close that other browser window that you’ve opened to look at ESPN (News - Alert).com and spend some quality viewing time with our email marketing picks of the week.
Silverpop scored a slam dunk with Adobe this week when it was named Adobe’s Digital Marketing Platform Partner of the Year. Silverpop (News - Alert), an email marketing and marketing automation solutions provider, increased total active integrations through Adobe Genesis by more than 85 percent and brought a 70 percent increase in customer volume to the Adove/Silverpop joint integration. Silverpop’s technical and developmental commitment to the Adobe (News - Alert) Digital Marketing Suite as well as their willingness to join Adobe on an Agent ROI multi-city tour helped them to clinch the title at Adobe’s Digital Marketing Summit.
Two other companies tapped new teammates to run their email marketing plays. MINI, the popular car manufacturer, brought IMN into the game to help them to better communicate to with passionate owners and to translate customer loyalty into better retention and ongoing opportunities to generate revenue.
Rockit Media, a company that has created social media and mobile marketing tools targeted toward small to medium-sized businesses, drafted Voodoo Vox as their newest resale partner.
For companies looking to keep their customer emails from getting benched, Business2Community offered up five best practices for creating emails that “scream to be opened.”
In Brazil, Klickmail is wooing digital entrepreneurs by offering them a free email marketing course to keep them in the email marketing game and out of the world of spam.
For companies looking to unlock the full value of their ad inventory, Flurry has unleashed Flurry AppSpot. Powered by analytics from over 160,000 applications across 500 million devices, Flurry AppSpot will give publishers the inside shot by allowing them to segment their audience so that they are delivering targeted campaigns that are of higher value to advertisers.
Once you’ve read through this week’s articles, visit email guru Stewart Friedman on Twitter (News - Alert) to score the latest news about email marketing. Then, trade in your laptop for your remote control and enjoy all that this weekend in March Madness has to offer.
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