LivingSocial (News - Alert) co-founder and president, Eddie Frederick, has stepped down from the board. According to an email sent out by LivingSocial CEO, Tim O’Shaughnessy, “Eddie is moving on to pursue new challenges and adventures. Eddie has been with the company since its start, having originally created the Visual Bookshelf app that saw the creation of Hungry Machine, the company that would eventually form LivingSocial.” LivingSocial is a direct competitor to Groupon which went public late last year.
According to an email, headlined ‘Living Socialites’, O’Shaughnessy mentioned that Frederick has been a significant driving force behind the success of LivingSocial. He mentioned Frederick’s work in user acquisition efforts such as A/B testing button colors for their Facebook (News - Alert) Apps and his efforts behind the move to push for the launch of Me
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