Apple might insist on calling it a hobby, but the new Apple TV's near-instantaneous shipping delays suggest that the market for streaming set-top boxes is bigger than Tim Cook wants us to believe. It's so big, in fact, that there's a quiet war brewing between top manufacturers, with each of them offering a similarly sized box that effortlessly streams all of your music, movies, and photos right to your television.
As hobbies go, it's pretty serious business, but there’s a reason Apple’s diminuitive box sells as fast as the stores can stock them. One word: iTunes.
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