The SAP Customer Relationship Management (SAP CRM) application enables companies to offer excellent customer experiences and maximize the effectiveness of every customer interaction across sales, marketing, service, finance, supply chain, logistics, manufacturing and human resources. It is the part of the SAP Business Suite. It helps you address your short-term imperatives – to reduce cost and increase your decision-making and likewise enable your company to get differentiated capabilities in order to compete effectively over the long term.
"We believe the report is a testament to our successful mission to help businesses run better, sell smarter, serve better and market on target," said Anthony Leaper (News - Alert), senior vice president and general manager, Line-of-Business Customer Solutions, SAP. "At the core of any game-changing strategy is the ability to provide customer experiences that matter. SAP leads the market with a suite of solutions that equip companies with the capabilities to deliver on their promises to their customers and change their game."
In a press release, Gartner report says, "Hot areas for CRM investment that have sparked increasing buying interest are mobility, social media and technologies, Web analytics and e-commerce." In the past year, SAP continued to help global enterprises enhance their customer experience management strategy by capitalizing on the use of innovative software solutions, including mobile, social and "big data."
Edited by Amanda Ciccatelli
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