Friday, May 11, 2012

15-Year-Old Student Fights the Electronic Waste Crisis with iReTron

Jason Li, CEO of iReTron, is trying to save the planet, one electronic device at a time. That is, when he is not juggling the rigors of his sophomore year honors courses at Saratoga High School and extra-curricular activities like wrestling, piano, judo, speech and debate club. Li is 15-years-old, and once we got over feeling depressed at how much we didn't accomplish in high school, we reached out to him for his story.

"I created iReTron in hopes of giving everyone a way to contribute to the well being of our planet while earning money for themselves. I was always interested in business and benefiting the environment," said Li. He explained how after studying the dangers of electronic waste in his freshman world geography class, "the two came together for me, and iReTron was born."

So last July, backed by a small business loan from his parents, Li launched iReTron as a company designed to combat electronic waste by buying old electronics, refurbishing them, and either re-selling or donating them. Li will also take your obsolete and worthless devices and make sure they end up at a certified recycling center, covering your shipping and handling, regardless of the value of your device. The goal is to keep electronic devices from becoming electronic waste at landfills, and even prevent them from going overseas to refurbishing centers that operate under lax environmental regulations. Although iReTron is not the first company to develop this business model, Li is carving a niche by simply offering more money than the other guys. 

"If you can find a company like ours who will offer more, we will match their price along with 5 dollars more than their offer," Li explained. "While other companies focus on earning money, iReTron is truly here to save our planet."



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