Showing posts with label Displays. Show all posts
Showing posts with label Displays. Show all posts

Thursday, September 6, 2012

Rumor: T-Mobile Planning In-Store Displays to Lure Unlocked iPhone Users

All signs are pointing to T-Mobile USA again being left out in the cold when the sixth-generation iPhone is presumably revealed next week, but that doesn't mean the carrier won't have a strategy in place to combat the problem.

TmoNews is reporting that fourth-place U.S. carrier T-Mobile may soon be installing in-store displays to show off unlocked iPhones running on their 3G network in an effort to sell against Apple's forthcoming handset.

"All the intel streaming in seems to point to a 'bring your own iPhone' demonstration in store, which lines up perfectly with what T-Mobile’s been saying all along for their refarmed network," the report reveals.

T-Mobile is actively working to expand its network for 4G LTE, and in the process shift spectrum to radio bands that are compatible with the iPhone. While there are already plenty of unlocked iPhones that have retreated to T-Mobile, they've had to contend with slower EDGE data speeds due to this incompatibility.

The report claims T-Mobile store managers were "asked to activate a new micro-SIM before the end of August," which could point to the company rolling out the new initiative sometime this month.

With Apple now ready to announce their next handset on September 12, it appears T-Mobile wants to fight back by enticing iPhone owners to bring their device to the magenta network, which recently relaunched an unlimited data plan again.

Follow this article’s author, J.R. Bookwalter on Twitter

 

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