Apple Courts Switchers with Genius Bar Commercials

During the Olympics Opening Ceremonies Friday night, Apple somewhat unceremoniously unveiled the makings of a new ad campaign featuring a young Genius Bar worker ready to help troubled Mac users anywhere and everywhere they need assistance. It’s always a bit exciting to see a new Apple ad--but this trio of commercials have set off a bit of controversy for two reasons: 1) They’re dedicated to the Mac; and 2) they’re a major departure from what we’re used to.

The way I see it, there are three categories of Apple fans:

There are the so-called

View the Original article

Apple Adds John Malkovich to Siri’s Celebrity Commercials

Actor John Malkovich may not be the next actor you’d expect to see in a pair of Apple commercials following in the footsteps of Samuel L. Jackson and Zooey Deschanel, but that’s exactly who you’ll find discussing

View the Original article

Video: Apple Enlists Samuel L. Jackson, Zooey Deschanel for Siri Commercials

ad campaign. But the company appears to be going in a new direction, starting with a pair of television commercials that popped up Monday night.

Apple has released a pair of new television commercials focusing on the magic of Siri with the iPhone 4S, but this time we get a good look at the faces using the handset -- and they’re quite familiar.

In the first spot, Nicky Fury himself (better known as Samuel L. Jackson in real life) uses Siri to help prepare for date night, complete with his own homemade risotto for the guest of honor who’s never shown. The spot ends with Jackson telling Siri to take the night off, to which she responds,

View the Original article