During the Olympics Opening Ceremonies Friday night, Apple somewhat unceremoniously unveiled the makings of a new ad campaign featuring a young Genius Bar worker ready to help troubled Mac users anywhere and everywhere they need assistance. It’s always a bit exciting to see a new Apple ad--but this trio of commercials have set off a bit of controversy for two reasons: 1) They’re dedicated to the Mac; and 2) they’re a major departure from what we’re used to.
The way I see it, there are three categories of Apple fans:
There are the so-called
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