Apple Courts Switchers with Genius Bar Commercials

During the Olympics Opening Ceremonies Friday night, Apple somewhat unceremoniously unveiled the makings of a new ad campaign featuring a young Genius Bar worker ready to help troubled Mac users anywhere and everywhere they need assistance. It’s always a bit exciting to see a new Apple ad--but this trio of commercials have set off a bit of controversy for two reasons: 1) They’re dedicated to the Mac; and 2) they’re a major departure from what we’re used to.

The way I see it, there are three categories of Apple fans:

There are the so-called

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Friday Recap: Apple Courts EPIX, Oracle Skirts Apple, Elgato Thunderbolt Cable

It’s the final Friday in April, and our news recap has a couple of deals, Java news, a Mac App Store milestone and new rumblings of that Apple HDTV that so many of us want to prop up in our living rooms later this year along with the Christmas trimmings. We’ll be back with one last April recap on Monday, so for now read all about the five things making news on this Friday, April 27, 2012.

Reuters Claims Apple Courting EPIX for Forthcoming TV

It’s been fairly quiet in the last couple of months when it comes to rumors of Apple’s mythical HDTV, but Reuters is stirring the mill today with word that Cupertino is negotiating with EPIX to include the streaming service in their hardware -- which apparently includes

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