Clarion's Cloud Telematics Smartphone Application Pledges to Make Driving Safer

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Voxeo's Location-Based Intelligence and Voice Self-Service Make for a Safer Mobile Experience

By Nick Ruble TMCnet Contributing Writer

Through its interactive voice response (IVR) platform, Voxeo (News - Alert) has successfully implemented a means of tracking a caller’s location for voice, text and mobile web interactions. The caller’s exact location is determined by Voxeo’s location based services (LBS), making things like finding a specific store, requesting roadside assistance, or obtaining traffic information considerably more easy and safe – no need to enter data manually or download any apps.

Since Voxeo’s IVR infused location based services are compatible with all major wireless carriers across the U.S., 90 percent of the nation’s consumers will have access. Services like Yelp, Foursquare (News - Alert), and Matchbook will surely benefit from this new solution, but it also opens a whole new window of opportunity for advertising – location based advertising (LBA) to be exact. Once the user subscribes to a company’s LBA service, they will begin receiving specifically tailored advertisements on recommended products, etc. whenever they’re in the vicinity of said company. This could prove to be a superior method of advertising, considering the potential for extremely personalized marketing to subscribers based on previous purchases.

Additionally, this new solution will help out tremendously in the fight against identity fraud. Mobile devices are typically easier to hack than a PC, and manually entering information over WiFi (News

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