Tuesday, May 22, 2012

Flashback: Steve Jobs and the Upside-Down Apple Logo

If you’ve been sipping cosmopolitans while spinning old episodes of Sex and the City on DVD, you may have noticed a curious gaffe during the scenes where Carrie Bradshaw is pecking away on her Apple laptop: The Apple logo is upside down.

Former Apple employee Joe Moreno posted an interesting factoid to his Mea Vita (My Life) blog over the weekend on the subject of how the Apple logo appears on the company’s laptops. Specifically, the logo appears upside-down when the lid of the notebook is open, which is no longer the case with models made these days.

As it turns out, the decision came down from Steve Jobs. Even though the co-founder knew the Apple logo would be upside-down while open, he

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