Gartner: Enterprise Software Spending to Rise 4.5 percent in 2012

- Alert)) deployments representing extensions to, or replacement of, existing applications and new solutions.”

The major application areas are business intelligence; content, communications and collaboration; customer relationship management, digital content creation, enterprise resource planning, personal productivity software, project and portfolio management and supply chain management.

Enterprise resource planning in particular is the biggest market segment, with projected revenue of $24.9 billion this year. Office suites come in second at $16.5 billion. Business intelligence is expected to reach $13 billion, while CRM packages are expected to exceed that.

Businesses are looking to shift upfront capital expenses to operational expenses. This usually means turning to the cloud, using Software as a Service (SaaS) and Platform as a Service (PaaS) and virtualization services instead of traditional software packages. Vendors are positioning them as more cost-effective than conventional software packages and offering a simple upgrade path.

“After more than a decade of SaaS and cloud service use, adoption continues to grow and evolve within the enterprise application markets. This is occurring as tighter capital budgets demand leaner alternatives, popularity and familiarity with the model increase, and interest in SaaS and cloud computing grows,” Eid said. “Adoption varies between and within markets. Although use is expanding to a wider range of applications and solutions, the most widespread use is still characterized by horizontal applications with common processes, among distributed virtual workforce teams and within Web 2.0 initiatives.”

SaaS services are expected to grow over the next several years, from 11 percent of enterprise spending in 2010 to 16 percent in 2015. Eid said that this was due to buyers weighing their options and increasing confidence as the economy recovers.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Rich Steeves
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Gartner: SAP Rules the Global CRM Software Market

- Alert) remained at number one position with 19.3 percent of the total CRM market based on revenue for 2011, reflecting a 16.3 percent growth compared to 2010. This announcement has been made by SAP.

The SAP Customer Relationship Management (SAP CRM) application enables companies to offer excellent customer experiences and maximize the effectiveness of every customer interaction across sales, marketing, service, finance, supply chain, logistics, manufacturing and human resources.   It is the part of the SAP Business Suite. It helps you address your short-term imperatives – to reduce cost and increase your decision-making and likewise enable your company to get differentiated capabilities in order to compete effectively over the long term.

"We believe the report is a testament to our successful mission to help businesses run better, sell smarter, serve better and market on target," said Anthony Leaper (News - Alert), senior vice president and general manager, Line-of-Business Customer Solutions, SAP. "At the core of any game-changing strategy is the ability to provide customer experiences that matter. SAP leads the market with a suite of solutions that equip companies with the capabilities to deliver on their promises to their customers and change their game."

In a press release, Gartner report says, "Hot areas for CRM investment that have sparked increasing buying interest are mobility, social media and technologies, Web analytics and e-commerce." In the past year, SAP continued to help global enterprises enhance their customer experience management strategy by capitalizing on the use of innovative software solutions, including mobile, social and "big data."

Edited by Amanda Ciccatelli
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