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MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple.Prior to TechCrunch, MG covered various technology beats for VentureBeat.Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in...→ Learn More

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Designer Jonathan Ive Says Apple’s Current Work “Most Important” to Date

to date, we’re likely to sit up and take notice.

It goes without saying that the death of Steve Jobs last year left a void at Apple, but thankfully the co-founder hand-picked the best team imaginable to follow in his footsteps, including industrial designer Jonathan Ive, who is back on his home turf in the U.K. this week to be knighted by the Queen (shown above).

While there, Ive spoke at length for a two-part interview with The Telegraph, and The Next Web has assembled some of the best bits of that interview. When asked which design he felt was his most important, Ive called up the spirit of Jobs himself to look forward, rather than into the past.



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