Uma Introduces SKIN

- Alert) Identity Display (SID) at the Siemens CEE headquarters facility in Vienna. The SID display is comprised of 14 multi touch cell 46-inch full HD LCD displays positioned on a 10.5-meter wall. uma has included the MultiTouch display technology in its SKIN product which means that with 29 megapixels, the Siemens Identity Display currently has the highest resolution displayed by any multi touch installation.

Brigitte Ederer, head of Corporate Human Resources and Labor Director for Siemens AG (News - Alert) added, “At Siemens, we have always had a culture of openness and community - towards our employees as well as our customers and the community. uma’s idea of making a global corporation like Siemens tangible - literally touching a living organism like Siemens - excited me. They have created a state-of-the-art example of how Web 3.0 can foster Interactivity in the organization and the exchange of ideas and experiences can be brought to completely new levels. In human resources and corporate communications, this is literally deciding the future.”

uma SKIN has effectively reduced the content collection effort for Siemens Corporate Communication as it displays and allows users to go through an extensive range of Siemens values and topics presented and contextualized automatically from a multitude of data and Web sources. Furthermore, uma SKIN also features a person tracking technology, which allows it to react to the presence of people passing by or standing close to the display.

The innovative can be used in corporate or public communications, as well as in retail stores and exhibition and museum events.

Edited by Jamie Epstein
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