Top executives from CallFire, a provider of enhanced Text and Voice services, addressed the 2012 Pollie Awards & Conference recently held under the American Association of Political Consultants (AAPC).
Rapidly changing scenarios of telecommunications technologies has resulted in the development of new modes of communication, used to connect to a huge number of people simultaneously. Apart from business enterprises, political and social campaigners have also been applying the benefits of these cutting edge solutions.
CallFire develops solutions for Business Text Messaging, Voice Broadcast, Toll Free Numbers, Local Phone (News - Alert) Numbers, Call Tracking, Interactive Voice Response (IVR) and Power Dialing, allowing enterprises to reach their customers, boost revenue and increase sales.
Most political campaigns need to focus on ‘Get Out The Vote’ (GOTV) mobilization. The way funds are distributed during the GOTV stage can affect the fate of a contestant in a big way. It’s imperative for any successful political campaign to consider a well-planned and accurate telecom strategy.
Established in 2005, CallFire has been helping various advocacy and political groups develop winning telecom outreach strategies ever since. At the event, Dinesh Ravishanker, CEO of CallFire, offered vital inferences drawn from the huge number of calls and SMS messages that had been sent through the CallFire platform, to explain how these strategies boost the overall tendency people to cast their vote.
Ravishanker also offered his views on how the scenario of mobile advocacy and the effectiveness of SMS text messaging in these campaigns might change in the future.
CallFire discussed some of the best practices that can help political campaigns in getting the most out of telecommunications technology. One of them is using an IVR solution to identify voters. Campaigners can send polls out and pile data directly in their voter file.
With IVR poll technology, campaigners can conduct large-scale polls at much lower costs than hiring a call center. The solution is scalable, flexible and cheap, meaning it can be an important ingredient to a winning campaign.
CallFire recently announced it is assisting Southern Wesleyan University to alert students of weather warnings. The Midwestern university is prone to natural disasters like snowstorms, tornadoes, forest fires and hurricanes, so text messaging software tools like CallFire can help them weather the weather.
Edited by Braden Becker
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