Offering a highly personal and engaging customer experience, SCOUT 3.0 works with the help of C Spire experts – or Star Users – who review apps and other content each week and recommend their favorites. Star users can even rate apps and write reviews about SCOUT’S personalized recommendations.
Star users can also: participate in the critic’s program and write reviews, and share their reviews about favorite apps and entertainment on cspire.com or social networks like Facebook and Twitter (News - Alert).
Interested customers can register for SCOUT by simply signing up online on the company’s website, via their wireless device or in any C Spire retail location.
According to C Spire, it has powered the SCOUT 3.0 tool with Rovi entertainment data. Rovi has a rich database of information on entertainment content, collected over more than 20 years and powering many service providers such as C Spire Wireless and CE manufacturers.
“Why should wireless users have to search endlessly and purchase apps and entertainment in a trial and error fashion, never really having all of the apps and entertainment that they could be enjoying?” said Suzy Hays, senior vice president of personalization and brand management for C Spire Wireless. “At C Spire, we are all about helping our customers receive the perfect wireless experience just for them, which is why we enhanced our SCOUT personalization tool to include books, movies and music, in addition to apps – delivered in the palm of their hand.”
“With more than 80,000 participants signing on in just six months, SCOUT is already a success by all accounts. But we’re taking it to an entirely new level with 3.0,” added Hays. “SCOUT 3.0’s new features like book and movie recommendations and new benefits for Star Users are all a part of C Spire’s continued efforts to make the wireless experience personalized and unique for each individual.”
Recently, C Spire announced the grand opening of its new 3,000-square-foot prototype retail store in Olive Branch.
Looking to grow your channel opportunities? Then be sure to attend Channel Vision Expo (CVx), collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at Channel Vision Expo. Follow us on Twitter.
Edited by Braden Becker
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